User Acquisition Service

We help you define the best opportunities for your user acquisition efforts:

– Which country should be activated first?
– What should be my budget?
– Which channel should I experiment with first?
– Which conversion event should I consider?
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We will work together to identify the best opportunities and execute them through data-driven campaigns optimized for app engagement (Activation / Retention / Monetisation)

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Our Service

We advise, manage and execute user acquisition campaigns using ad platforms, such as Facebook, Instagram, Apple Search Ads, and TikTok.

Step 1

Identify The Audience

By analyzing the product, competitors & current users, we can identify the target audience and create user profiles based on this data.

Step 2

Strategy and design

Selecting the marketing channels, creating a media plan with budgets followed by design briefs.

Step 3

Campaign Launch

After creating a plan, we proceed by implementing it and documenting the hypothesis and initial experiments. Using a daily analysis, we can suggest changes and modify settings to optimize performance.

Step 4

Reporting & Analysis

By collecting and aggregating data we create a personalized dashboard, considering the business KPIs using clear elements to create visual insights into action items to improve performance.

Step 5

Measurement &
Optimisation

Based on the data and constant monitoring of the accounts we can make educated decisions to reach set KPIs.

Programmatics

By using platforms that use data and defined rules to automatize the media buying process, we can increase target possibilities, leverage premium placements, and have a larger power of negotiation on pricing and partnerships.

Programmatic streamlines media processes and allows to expand marketing reach, using a data-driven approach and a more cost-effective strategy.

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Influencer Campaign

Consumers are connecting on social platforms to consume content that they relate to and that is real. On an evermore competitive landscape, where brands and services struggle to grab the attention of its audience, content creators bring more engagement and influence.
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Creating effective influencing campaigns needs to be connected to targeting insights and also tracked by analytics tools so you are sure that the strategy is working.
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2ndPotion works by analysing you target audience and connecting with the best influencers, by using placements and formats that engage and generate brand awareness.

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Campaigns Management

We plan, execute and track the performance of multi-channel campaigns, making sure the audience is correct and interested.

Targeted Audience
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Precise targeting by using demographic segmentation as well as the interests-based audience, reaching consumers that most likely want the product or service.Understanding and targeting the audience correctly is the first step to making sure your campaign strategy is optimized and the budget is correctly allocated.

Campaign Strategy
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After understanding the target audience and its preferred channels, the next step is to define the best formats and creatives to be used, aligned with a contextualized copy and CTA.Based on this data, a roadmap is necessary to organize a pipeline of ideas and hypotheses that will guide new experiments and actions to improve performance

Minoring & Reporting
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Understanding data is essential to make sure the plan is on track, the strategy was correctly chosen and the target audience is reached.Attribution and data aggregation is helpful to visualize, control, and take action on campaigns.