We help apps & games improve their monetization strategy through data-driven experiments
Skyrocket your monetization
We are a growth agency specialized in monetization and engagement strategies for mobile apps & games.
We help you define your growth strategy and leverage marketing tools to tackle all lifecycle stages: activation, retention, monetization and churn.
Our services 💣
4 different services to match your growth challenges
🔋Power up
From 0 to 1
You just launched your app/game or you have less than 30k MAU.
We’ll help define your growth strategy, build your shop, pick up tools for your tech stack, and create initial traction through user acquisition and a/b testing.
⭐Level up
Guide your growth
You have an app or game with 40k to 400k MAU, already some tools in place (Analytics/engagement/product testing)
We’ll assess the effectiveness of your current tech stack and help leverage it to improve your user/player engagement & monetization metrics.
💖Extra life
Copilot your growth
You have an app or game with 500k+ MAU and a challenge to increase your monetization & retention metrics.
Activation, retention, and monetization: We’ll conduct experiments to tackle each lifecycle stage through a/b testing, in-app messages, push notifications, and emails.
⚗️Antidote
Tailored solution
You have an implementation challenge or limited knowledge on a specific set of tools.
We advise on tech stack and deliver knowledge sharing through tailored workshops for any sized team. We’re experts in more than 20+ tools including analytics, CRM/engagement platforms, marketing automation, attribution.
Our blog
Level Up #3
I’ll show some aspects of the strategy Brawl stars is leveraging to improve their game’s monetization.
Level up #2
This week, discover how Super Spell Heroes game made by SVIPER team built a monetization strategy based on providing value to their players.
Setting up a Mobile Game CRM strategy to tackle Retention & Monetization
In this article, we’ll put together some thoughts on what you need to consider before establishing your CRM strategy.
Level up #1
This week, discover how Overloot game made by WHAT (games) team built an amazing monetization strategy using in-app offers.
30+ ways to improve your game monetization
Discover the best monetization strategies used by mobile games like Fortnite, Archero or Clash Royale.
Some of our work
Cooking day - Restaurant Craze
Platforms: iOS & Android
Services provided by 2ndPotion:
Taxonomy review, tech stack recommendations, copy & design for push notifications & in-app messages (early user education, early conversion, reactivation…)
Results:
Significant improvement in features adoption (activation) & push open rate increase through messaging iterations.
Mobbles - the mobile monsters
Platforms: Android
Services provided by 2ndPotion:
Taxonomy review, tech stack recommendations, copy & design for push notifications & in-app messages (early user education, early conversion, reactivation and monetization)
Results:
Significant increase in the conversion rate from viewing the in-app to watching the video. Significant improvement in features adoption on educating users through messaging iterations & push open rate increase.
Stootie - Services à domicile
Platforms: iOS & Android
Services provided by 2ndPotion:
Tech Stack Audit, tools recommendation (analytics / CRM / deeplinks / product testing / etc..), taxonomy (events / properties / campaigns triggers)
Results:
An action plan for optimizing activation metrics, re-engaging inactive users, re-enable churn & lapsed users, educating & encouraging action around the mechanics of monetization & sponsorship.
Sherwood - 100€ tout de suite
Platforms: iOS & Android
Services provided by 2ndPotion:
Tracking plan building, user acquisition campaigns creation & management, hypothesis creation, support on message definition & design for push notifications, in-app email messages, reports on results, monthly reporting on key indicators (acquisition / retention)
Results:
Significant increase in user acquisition metrics, improvement in features adoption (activation) & push open rate increase through messaging iterations.
Yes or No - Défie tes passions
Platforms: iOS & Android
Services provided by 2ndPotion:
User acquisition campaigns set up, management, and optimization of their currents campaigns for the FR market.
Results:
Significant increase in user acquisition metrics.
Tools we work with
Great apps we worked with
Send us a message
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