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We help apps & games improve their monetization strategy through data-driven experiments

Skyrocket your monetization

We are a growth agency specialized in monetization and engagement strategies for mobile apps & games.

We help you define your growth strategy and leverage marketing tools to tackle all lifecycle stages: activation, retention, monetization and churn.

Our services

Growth audit

We’ll review your current tech stack & growth strategy. Providing an action plan to improve your setup (Analytics, CRM, Product, etc.)

CRM management

We’ll copilot your push notification and in-app messaging channels to run experiments across the full user lifecycle.

Shop optimization

We’ll build a strong launchpad for your monetization strategy by assessing the effectiveness of your current game economy.

Design consulting

We’ll craft copy & creatives for all your marketing campaigns & product experiments.

Shop crafting

From 0 to 1: We’ll help you define and build your game economy & shop, based on best practices and current player behavior analysis.

Our blog

Level Up #3

Level Up #3

I’ll show some aspects of the strategy Brawl stars is leveraging to improve their game’s monetization.

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Level up #2

Level up #2

This week, discover how Super Spell Heroes game made by SVIPER team built a monetization strategy based on providing value to their players.

read more

Some of our work

Cooking day - Restaurant Craze

cooking day screenshot

Platforms: iOS & Android

Services provided by 2ndPotion

Taxonomy review, tech stack recommendations, copy & design for push notifications & in-app messages (early user education, early conversion, reactivation…)

Results:

Significant improvement in features adoption (activation)  & push open rate increase through messaging iterations.

 

Mobbles - the mobile monsters

Mobbles games background

Platforms: Android

Services provided by 2ndPotion:

Taxonomy review, tech stack recommendations, copy & design for push notifications & in-app messages (early user education, early conversion, reactivation and monetization)

Results:

Significant increase in the conversion rate from viewing the in-app to watching the video. Significant improvement in features adoption on educating users through messaging iterations & push open rate increase.

 

Stootie - Services à domicile

Stootie - Services à domicile background image

Platforms: iOS & Android

Services provided by 2ndPotion:

Tech Stack Audit, tools recommendation (analytics / CRM / deeplinks / product testing / etc..), taxonomy (events / properties / campaigns triggers)

Results:

An action plan for optimizing activation metrics, re-engaging inactive users, re-enable churn & lapsed users, educating & encouraging action around the mechanics of monetization & sponsorship.

 

Sherwood - 100€ tout de suite

Sherwood background

Platforms: iOS & Android

Services provided by 2ndPotion:

Tracking plan building, user acquisition campaigns creation & management, hypothesis creation, support on message definition & design for push notifications, in-app email messages, reports on results, monthly reporting on key indicators (acquisition / retention)

 

Tools we work with

Apps we worked with

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