We help apps & games improve their monetization strategy through data-driven experiments
Skyrocket your monetization
We are a growth agency specialized in monetization and engagement strategies for mobile apps & games.
We help you define your growth strategy and leverage marketing tools to tackle all lifecycle stages: activation, retention, monetization and churn.
Our services
Growth audit
We’ll review your current tech stack & growth strategy. Providing an action plan to improve your setup (Analytics, CRM, Product, etc.)
CRM management
We’ll copilot your push notification and in-app messaging channels to run experiments across the full user lifecycle.
Shop optimization
We’ll build a strong launchpad for your monetization strategy by assessing the effectiveness of your current game economy.
Design consulting
We’ll craft copy & creatives for all your marketing campaigns & product experiments.
Shop crafting
From 0 to 1: We’ll help you define and build your game economy & shop, based on best practices and current player behavior analysis.
Our blog
Level Up #3
I’ll show some aspects of the strategy Brawl stars is leveraging to improve their game’s monetization.
Level up #2
This week, discover how Super Spell Heroes game made by SVIPER team built a monetization strategy based on providing value to their players.
Setting up a Mobile Game CRM strategy to tackle Retention & Monetization
In this article, we’ll put together some thoughts on what you need to consider before establishing your CRM strategy.
Level up #1
This week, discover how Overloot game made by WHAT (games) team built an amazing monetization strategy using in-app offers.
30+ ways to improve your game monetization
Discover the best monetization strategies used by mobile games like Fortnite, Archero or Clash Royale.
Some of our work
Cooking day - Restaurant Craze
Platforms: iOS & Android
Services provided by 2ndPotion:
Taxonomy review, tech stack recommendations, copy & design for push notifications & in-app messages (early user education, early conversion, reactivation…)
Results:
Significant improvement in features adoption (activation) & push open rate increase through messaging iterations.
Mobbles - the mobile monsters
Platforms: Android
Services provided by 2ndPotion:
Taxonomy review, tech stack recommendations, copy & design for push notifications & in-app messages (early user education, early conversion, reactivation and monetization)
Results:
Significant increase in the conversion rate from viewing the in-app to watching the video. Significant improvement in features adoption on educating users through messaging iterations & push open rate increase.
Stootie - Services à domicile
Platforms: iOS & Android
Services provided by 2ndPotion:
Tech Stack Audit, tools recommendation (analytics / CRM / deeplinks / product testing / etc..), taxonomy (events / properties / campaigns triggers)
Results:
An action plan for optimizing activation metrics, re-engaging inactive users, re-enable churn & lapsed users, educating & encouraging action around the mechanics of monetization & sponsorship.
Sherwood - 100€ tout de suite
Platforms: iOS & Android
Services provided by 2ndPotion:
Tracking plan building, user acquisition campaigns creation & management, hypothesis creation, support on message definition & design for push notifications, in-app email messages, reports on results, monthly reporting on key indicators (acquisition / retention)
Tools we work with
Apps we worked with
Send us a message
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